National Journalists Visit Weymouth to Experience Activity, Adventure & Wellness Tourism
Published by: Curtis Williams 06/10/2016 at 3:22 pm
Three national journalists were invited by Weymouth BID to visit Weymouth over the weekend of Friday 30th September, 1st and 2nd October to experience activity, adventure and wellness tourism.
Weymouth has long been recognised for its safe clean beach and continues to attract a high number of families; however, the focus is increasingly changing towards Activity, Adventure and Wellness as a part of the holiday and downtime experience.
The visit was also arranged to showcase how the area has been delivering legacy since hosting the sailing events for the London 2012 Olympics, the journalists were invited to Weymouth and Portland, by the Weymouth BID to experience first-hand a number of activities from cycling the newly finished Jurassic Cycle Trail, Stand up Paddle Boarding (SUP), Jet Ski Touring along part of the Jurassic Coast and Windsurfing on the waters that gave Ben Ainslie his record breaking 4th gold medal.
The journalists were left in no doubt that there are more things to do in Weymouth besides the sand and sea.
Jacqui Gisborne of Signpost Cycling who hosted the visit on behalf of the Weymouth BID said “Weymouth and Portland has a varied number of activities on offer, which can help extend the tourism seasons economy. With an ever increasing number of people wanting a sense of adventure and achievement from their leisure time it was felt the moment was right to highlight the area as a destination for Activity, Adventure and Wellness. The press trip was designed to showcase to the journalists exactly how diverse and varied the activities are for complete beginners and although a little apprehensive at the start, they certainly had the broadest of smiles after they had experienced their chosen activity and were genuinely surprised how much there was to do and how quickly you could gain enough knowledge to feel the sense of achievement. This visit was timed to coincide with the ‘FEAST’ event to highlight the areas locally sourced food along with the annual events programme”.
The guests were also treated to a preview of the ‘FEAST Weymouth’ event at the Nothe Tavern. Feast Weymouth celebrates the best of locally produced and sourced food by independent eateries and runs until 30 November. FEAST is just one of the many events which the Weymouth BID (Business Improvement District) put on in the area during the year.
Many local businesses donated their experiences over the weekend:
- Signpost Cycling
- Jurassic Coast Jet Ski Tours
- Weymouth & Portland National Sailing Academy
- Jurassic Skyline
- Nothe Tavern
- Headwater Holidays
- B+B hotel
- Jurassic Trail Cycle Hire
- OTC Windsurf centre
- Andrew Simpson Sailing School
- Stables Pizza and Cider
Weymouth BID as main hosts covered travel and hospitality expenses and West Dorset Tourism funded the accommodation at the Portland Heights Hotel. This visit was a true example of how local business organisations, businesses and the tourism sector came together to give a group of journalists a weekend to remember.