Telegraph Outdoor Adventure & Travel Show 2016
Published by: Curtis Williams 25/02/2016 at 2:42 pm
The Weymouth BID team returned after a busy four days exhibiting at the Outdoor Adventure & Travel Show, held in the Excel exhibition centre, London, on 11th – 14th February, the team were greatly enthused by the response and interest the ‘We Are Weymouth’ stand received.
A new leaflet dedicated to outdoor adventure activities and sports, was produced to support the team in highlighting Weymouth as the perfect destination to try out or participate in an extensive range of outdoor activities and sports.
The project was primarily funded by the Weymouth BID, along with contributions from local activity providers and Weymouth & Portland Borough Council.
Nigel Reed, BID manager said, “We were approached by a local activity provider about the opportunity to raise awareness and promote the amazing array of outdoor adventure activities and sports available in the borough. This is one of the fastest growing sectors of tourism that tends to attract an affluent customer base, which can bring a great deal of financial benefit to the town. With many of the activities accessible all year long, we are convinced that targeting this sector will help in extending the Weymouth offering well beyond the peak season.” Mr Reed went on to say “Many event organisers approached the We Are Weymouth stand to discuss new event concepts that could be hosted in Weymouth in future years, such as a Cyclefest and Scuba diving weekend.”
During the show the We Are Weymouth stand attracted a wide variety of visitors, which included the BBC ‘Coast’ series co-presenter Nicholas Crane, who said, “I really love Weymouth and Portland, it’s a great area for activities and everyone is so friendly”. Nick expressed a real passion for the Jurassic Coast and was, somewhat, impressed by the number of exciting activities visitors to Weymouth could experience.
Comments from other visitors included;
“I haven’t been to Weymouth in ages, I definitely must come back” Sport Diver
“I know Portland, it is the mecca for Sports Climbing”
“Yes we saw Weymouth on the television during the Olympics, it looked great”
Undoubtedly, the most common response after chatting to the team was,
“You can do all that in one location?”
The team dealt with questions about many aspects of engaging in the activities on offer, as well as information about accommodation too. One of the hottest topics was the Ironman triathlon event taking place on 11th September. Replacing Challenge Weymouth, the Ironman brand has an infinitely higher recognition amongst triathletes and likely to attract some 2500 competitors and their supporters worldwide.
30-year-old Amy Kilpin, a rising, inspirational, star amongst female British triathletes, who could not swim front crawl in 2012, got the triathlon bug and through sheer determination qualified for the Ironman 70.3 world championships in 2015, an amazing feat by any standards!
Amy had this to say when she visited the stand, “My 2016 Ironman calendar has already been fixed, but I can’t wait to take part in the Weymouth Ironman in 2017. It’s a beautiful part of the country and a stunning backdrop to the event.”
Weymouth and Portland has a unique offering with its diverse and plentiful choice of outdoor adventure sports and activities in one relatively small, beautiful area. There is clearly a fast growing market for this sector of visitors, we have something special that must be funded and promoted effectively to maximise the opportunity.
For more information about the Weymouth BID and WeAreWeymouth.co.uk website please contact email@example.com or telephone 01305 779410.